Month: December 2019

• Brand management

The birth of brand management

• Cathy W. Howerton
• December 27, 2019

• Brand management

What are the dos and don’ts of brand management?

• Cathy W. Howerton
• December 20, 2019

• Brand management

Brand Management Software Market is Expected to Grow at a CAGR of 11.8% by 2027, Driven by Growing Adoption of Cloud Solutions, According to Absolute Markets Insights

• Cathy W. Howerton
• December 11, 2019

• Media planning

P&G now does 30% of its media planning internally

• Cathy W. Howerton
• December 4, 2019