Month: May 2019

• Brand management

Pokémon is a masterclass in brand management | Opinion

• Cathy W. Howerton
• May 29, 2019

• Media company

Snoop Dogg’s Weed Media Company Launches New Ad Agency

• Cathy W. Howerton
• May 21, 2019

• Media planning

Report: PepsiCo Hires for New Internal Team Fusing Data and Media Planning

• Cathy W. Howerton
• May 15, 2019

• Media planning

Capri Sun awards European media planning business to Vizeum

• Cathy W. Howerton
• May 8, 2019